Allison Transmission Indy 500 Invite
To mark the 100th running of the Indy 500, Allison invited 25 key customers to a one-of-a-kind experience: an iPad preloaded with a custom racing game, mounted on a steering wheel signed by IndyCar driver Ed Carpenter. A creative blend of innovation, personalization, and motorsport heritage.
U.S. Soy Sustainability Toolkit
A marketing package promoting U.S.-grown sustainable soy to international markets, featuring brochures and digital resources that help customers highlight their sustainability efforts.
Natural American Spirit Brand Book
More than brand guidelines, this was a full brand manifesto. For Natural American Spirit, we crafted guidelines that reflected their heritage and values—from fonts and photography to sustainable materials like recycled wood.
LG Creative
At LG, I led diverse creative projects—from crafting Point of Sale materials using real dough and ingredients to designing out-of-home campaigns for the Final Four.
Tobacco Creative
While working on Camel and Natural American Spirit, I led diverse projects—from POS and packaging design to print campaigns and direct mail—exploring specialty printing, die cuts, and interactive pop-up elements to bring the brands to life.
