dormakaba Mobile Key in Apple Wallet
Challenge: Introduce dormakaba’s mobile key integration with Apple Wallet while adhering to Apple’s stringent brand guidelines and maintaining dormakaba’s unique identity.
Approach: Filmed at a Loews Hotel in Chicago, our team collaborated closely with both brands from concept through storyboard. We ensured a seamless blend of Apple's design principles with dormakaba’s brand aesthetics.
Outcome: The final video successfully balanced both brands' identities, resonating with stakeholders and delivering a polished, on-brand launch experience.
Bavarian Nordic
Travel Vaccines
Challenge: Promote Bavarian Nordic’s travel vaccines within a limited budget and time frame.
Approach: Over two days in Indianapolis and one in Phoenix, we transformed everyday spaces into dream destinations, illustrating that the journey begins at home.
Outcome: The campaign inspired travelers to focus on the experience rather than the risks, effectively conveying the message within the constraints.
Allison Transmission You’re What Drives Us Campaign
Challenge: Shift the narrative for Allison Transmission from a focus solely on toughness and reliability to a more human-centered story.
Approach: In Pittsburgh, we highlighted a customer delivering food to those in need, emphasizing how Allison’s dependability supported their mission.
Outcome: The video continues to be shared with new hires, reinforcing the company's impact and values.
Empowered Against Mpox Campaign
Challenge: Educate at-risk audiences about Mpox and drive vaccinations through targeted outreach.
Approach: Developed a social and dating app campaign leading to a microsite with educational content and a vaccine locator.
Outcome: Achieved nearly 33 million paid impressions and a 40% reduction in year-over-year media spend, surpassing performance goals.
TrashHoles Campaign
Challenge: Rebrand Smash My Trash's mobile dumpster compaction service to stand out in a competitive market.
Approach: Created a bold, disruptive campaign that redefined perceptions of waste services, focusing on reliability and efficiency.
Outcome: The campaign effectively communicated the brand's value proposition, attracting attention and engagement from the target audience.
Allison Transmission Logging Testimonial
Challenge: Demonstrate the effectiveness of Allison's automatic transmissions in the logging industry.
Approach: Captured a rugged mountain journey to a remote truck dealer, showcasing a custom rig built for a logging client.
Outcome: The testimonial highlighted the product's reliability in challenging conditions, reinforcing brand credibility.
Wabash Player Intros
Challenge: Inspire Purdue students by showcasing successful alumni in engineering careers.
Approach: Produced videos featuring Purdue graduates thriving at Wabash, displayed on the jumbotron during games.
Outcome: The videos motivated students to pursue engineering opportunities, strengthening the connection between the university and Wabash.
Allison Product Walkaround Videos
Challenge: Present Allison's propulsion specifications in an engaging and understandable format.
Approach: Developed a video series filmed in the Innovation Center, using green-screen technology to blend real vehicles with dynamic motion graphics.
Outcome: The videos transformed technical data into compelling storytelling, enhancing viewer engagement and comprehension.